Archive for June, 2012
This is going to go a long way to help Google establish a firmer foothold in the digital consumer market, beyond their stronghold of web services and grow the Android mobile platform into a core delivery platform | access gateway into many other Google products and services.
This will also be a warning shot to other digital consumer stalwarts such as Microsoft, Amazon and Sony. Particularly as these are working to combine product with services. There are a whole bunch of hardware and product manufacturers which will be also watching, but much of their activity is in becoming “manufacturer of choice” to these conglomerate mega-brands.
However, this is not an overnight takeover, for a start nowhere on Google.com is there any link to the Nexus mini-site. However, it is highlighted on the Google Play mini-site:- in fact the Nexus 7 is available for pre-order now! (in the UK)
I think there will be a pang of regret and surprise (amongst these competitors : Apple, Microsoft, Amazon and Sony) at how comprehensive a service | product suite that Google is establishing and how rapidly these parts have been assembled. Certainly looking at how these companies are evolving their web presences for the digital consumer, I think it is fairly clear that Google has a well thought strategy and presentation to the consumer market. Amongst the others, it seem more “mixed message” at what it is they wish to be their primary delivery to the consumer (e.g. just products, already established services) – but not necessarily such a “front & centre” digital consumer experience.
What do you think?
Or do you think another provider has a better set of products and services?
These work across multiple PIM (email | phone | contacts) and social networking services to bring together a rich and comprehensive profile of your contacts.
Typical service features include:
- Rich contact profiles
- Picture | Avatar
- PIM contact details
- Latest updates on connected networks
- Latest relationship history
- Shared networks and frequent contacts
- Autosuggest of contacts in mail creation
- Contact sync services across devices and between contact management stores (address books)
- Gadget | Extension services to incorporate further services
Since I’ve been using a Blackberry 9300 Curve I’ve been able to use both the Gist and Xobni applications for Blackberry, in addition to the integration I already have with Gmail. (the images above give some idea of the Blackberry mobile UI to these services).
As these systems bring together a single cloud store of contacts, available through multiple form factors and mobile devices. I see stronger pull for these services in an Enterprise or business context. For example in sales, where finding that contact, understanding the relationship history, recent updates etc. could create better lead generation or decision making in pursuing an opportunity. Which is probably why Rapportive are now part of Linkedin.
I am a little surprised there isn’t more integration and support in the enterprise, these type of products could definitely help overcome some of disconnect and lack contact to enterprise expertise and resources that remote workers experience.
Does a unified and integrated view of your key contacts appeal to you?
Are you using these products?