What I learned from the AIIM UK Roadshow

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For those who are not aware of what AIIM seeks to do here is a brief summary:

wikipedia – aiim.org

AIIM is a not-for-profit organisation seeking to educate, inform and construct best practice approaches to the use of ECM and DMS within the enterprise. It works with all connected parties as an intermediary body, advocate and professional development organisation.

I attended my 1st AIIM road show in Bolton, Lancashire, UK (at the Reebok Stadium – home of Bolton Wanderers);  I am not from an ECM or Document management background; my interest lies in the encroachment, and proliferation of collaboration technologies within the ECM area.  

The event started with a good summary of the industry and it’s challenges from John Manchini – president of AIIM.

The ECM industry is has a strong core business in the management of records, images, and categorisation, storing and retrieval of that data.  Traditionally there has been little or no impact in the industry of the collaborative toolset (Web 2.0 and Enterprise 2.0 Technologies) that are beginning to impact and influence user interaction with people and content within the enterprise environment.  John spoke to these points and challenges that lay before this facet of the IT business.

However, within the Event itself was a Microsoft SharePoint demo theatre, a showcase for perhaps the most widely adopted collaboration enabling platform MS has ever produced, which has strong extension points into the ECM and Records management solution area. This demonstrated the reach of change within this industry, and the need for the ECM to respond and adapt to this change.

During the road show there was an “Enterprise 2.0” roundtable discussion session which was chaired by John.  Some of the material used as a catalyst for discussion was the AIIM Enterprise 2.0 report produced from a survey of approximately 400 users. 

Enterprise 2.0 Roundtable Discussion:

Around the table were about 10 people, mainly from IT administration and obviously related to ECM.  This was quite a lot lower in turnout in comparison with other round table events.

  • This was consistent with the emerging technology that Collaboration & Enterprise 2.0 respects within the ECM industry.

After describing what AIIM (and generally acknowledged as) Web 1.0, Web 1.5 and Web 2.0, we discussed aspects of social media/social networking impacting on people’s lives.

  • Even within the audience of mainly technical people, the use of and subsequent understanding of these social media/social networking tools was low.
  • It shows that the even within the IT administration/IT geek space Web 2.0 and Enterprise is not as prevalent as some would think.

We described if anyone was using social media/social networking tools within the Enterprise – “Enterprise 2.0” in their organisations.

  • Not surprisingly this was low, and those that had discussions about the implementation of such tools, came up against a good deal of impediments.
  • If there were Enterprise 2.0 tools available, the update and adoption was limited or slow, or mainly amongst the IT group.  Therefore the line of business departments weren’t gaining benefit from Enterprise 2.0 tools, even when available.

In conclusion:

If the ECM industry is representative of sectors of the Information Technology industry not directly involved in Enterprise 2.0/social networking technologies, then they are not aware of developments and advantages in that area that may be applicable to them. 

User adoption and your approach to user adoption is critical to the use and uptake any Enterprise 2.0 technology on offer.


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