1st Day of Enterprise 2.0, Boston, June 2008

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This is a quick summary of my thoughts on the 1st day of Enterprise 2.0 conference in Boston, June 2008

Morning Key Notes:

Fedex – Rob Carter CIO:

Discussed the value in networks and connectedness, a digital network must be connected, interoperable with and overlay your physical network. 

Demo’d Fedex Adobe Air client.  Discussed importance of community participation through Facebook for example.

CIA – Intellipedia Wiki:

Discussed the evolution of wiki platform with intelligence community.  It’s replaced powerpoint, become part of core of collaborative tools available.  Discussed best practices for user adoption and rollout – e.g. no anonymous access or edits or comments. 

Google App’s & Cloud & Enterprise 2.0:

Discussed the cloud and consumer space as the next platform and place for innovation in web2.0 and future technologies. 

  • Consumer space is and will be the proving ground for enterprise 2.0 software and applications
  • Google think the cloud will be the de facto platform for Enterprise & Web 2.0 in the future
  • Struggle and challenge of coping with the explosion of digital media, Google has projected storage costs of GMail to be $0 per user!
  • Barriers to cloud use are reducing: connectivity, UI, reliability, security (consider level of laptop theft)

Users of cloud app’s, buy into the potential of dynamically evolving applications not the just the current feature set.

AIIM – State of Enterprise 2.0:

Discussed penetration and understanding of Web2.0 and Enterprise 2.0 concepts and potential within the industry (relating AIIM Enterprise 2.0 report).  Enterprise 2.0 and Web 2.0 is a mindset and not a function of the participants age, a baby boomer can use Web 2.0 tech, and a digital native can be subverted by corporate culture back to tradition communication techniques.

SocialText – Ross Mayfield – Address:

Discussed the need to allow the evolution of tools from the bottom up.  Need to move the conversation from the tool set to the solution capability.  Redesign processes by embedding transparency and participation.

Afternoon sessions:

Enterprise RSS:

Managed  RSS services provide: analytics, feed routing, premium news feeds/secure credential management. Relevancy analytics Process integration, content injection into application.  RSS is foundational core of other collaboration platforms and application to exploit.

RSS feeds find their way into tray alerts, contextual “toast”.  Click read, acknowledge reading therefore personal accountability.

Timeliness of information.

Atom protocol is a more flexible and advanced standard compared to RSS.

The Value of Blogging In Business:

No slides in session, just introductions and discussions.

Who is your audience?

    • Personal record and content note space, communities of interest, ego-pleasing, channel for communication to commercial or partner opportunities

What is the value of blogging?

    • Brings discipline in distilling the knowledge
    • Transparency and accessibility – builds trust and reputation
    • Fuels engagement and conversation inside and outside
    • Blogs can be searched, indexed and more compliant friendly than other traditional silos

“Magic Bullet” for budget conscious CIO’s – observe how their competition is using social media to drive forward their business, source innovation, build on their opportunity base.

Web 2.0 and the New Ethos of Work – Stowe Boyd:

Discussed and describe the evolution of the culture clash and tension between the core/centralised processes and edge driven collaboration centred processes. Change from mass (published) media to social media, few to many, to many to many.

Evolution of personal use change >> workplace cultural change >> government policy change!

Need to change measurement from personal productivity to network productivity.  Don’t measure piece-meal, units and costs, but enablement, value creation and facilitation.

So that ends the sessions I attended.

The best thing of the day – Meeting People

The biggest challenge – talking about solutions not just tools, how to empower & involve the edge

Anything missing:  Identity/Data portability!


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