Google Nexus – Delivering Beautiful Hardware and Software – Consumer beware!

Looking at the Google.com/Nexus site, there no doubt Google want to | and do – deliver a “Wow!” factor around their consumer device portfolio : Nexus : – (phone|tablet|player)

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This is going to go a long way to help Google establish a firmer foothold in the digital consumer market, beyond their stronghold of web services and grow the Android mobile platform into a core delivery platform | access gateway into many other Google products and services.

My impression is that this has the potential to bring them on par with the established market-share that Apple holds with it’s iOS (iPhone, iPad, iPod, AppleTV) product set.

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This will also be a warning shot to other digital consumer stalwarts such as Microsoft, Amazon and Sony.  Particularly as these are working to combine product with services.  There are a whole bunch of hardware and product manufacturers which will be also watching, but much of their activity is in becoming “manufacturer of choice” to these conglomerate mega-brands.

However, this is not an overnight takeover, for a start nowhere on Google.com is there any link to the Nexus mini-site.  However, it is highlighted on the Google Play mini-site:- in fact the Nexus 7 is available for pre-order now! (in the UK)

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Google Play is the consumer storefront for its digital products and services (music, movies, books, magazines, apps (games)) – though not all services are globally available yet.

While Apple has iCloud , Amazon the Kindle store and Amazon Cloud Drive and Music player (again not generally available outside the US), Microsoft Xbox Live and Sony the Playstation network.

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I think there will be a pang of regret and surprise (amongst these competitors : Apple, Microsoft, Amazon and Sony) at how comprehensive a service | product suite that Google is establishing and how rapidly these parts have been assembled. Certainly looking at how these companies are evolving their web presences for the digital consumer, I think it is fairly clear that Google has a well thought strategy and presentation to the consumer market.   Amongst the others, it seem more “mixed message” at what it is they wish to be their primary delivery to the consumer (e.g. just products, already established services) – but not necessarily such a “front & centre” digital consumer experience.

What do you think? 

Is Google on to a winner with Google Play to become a digital consumer products and services hub?

Or do you think another provider has a better set of products and services?

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2 Comments

  1. I don’t leave many comments, but after browsing some of the responses on this page Google Nexus – Delivering Beautiful Hardware and Software – Consumer beware! TACTICS. I do have a couple of questions for you if it’s okay.
    Is it only me or does it give the impression like some of these responses appear as if they are written by brain dead people?
    😛 And, if you are writing on other places, I’d like to follow you. Would you post a list of every one of all your public pages like your Facebook page, twitter feed, or linkedin profile?

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